Monthly Archives: March 2011

Tasks – Achievements – Outcomes What’s the Difference? Why Does it Matter?

What’s The difference between a task, an achievement, and an outcome? Why is that difference important for anyone seeking work? Tasks Let’s say I’m writing a resumé for my neighbour Terry, who tells me he fixed a crack in the … Continue reading

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5 Differences Between A Resume & Your LinkedIn Profile

In a nutshell: A classic resumé is a sales document. Your LinkedIn profile is a marketing document. To elaborate: A classic resumé should be tailored in response to an advertised opportunity. Your LinkedIn profile should be tailored to attract the … Continue reading

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Why I Won’t Brand You

Every so often, I receive an inquiry from a job seeker asking me to “rebrand” or “reinvent” them through their resumé. I empathize deeply with the thoughts and feelings that bring them to this place. But I have to answer:“It … Continue reading

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