The last three of the seven objections voice concerns about scope and level of detail in your Profile section:
5. I want the employer to see all my expertise (and up front is the only good place)
6. How will they know my achievements? (and up front is the only good place)
7. What if I miss out on another position I could also be good at? (because I tailored the details to fit one position)
Catch Their Attention in the First 3 Seconds
By narrowing the focus of what you present, you actually have a greater chance of getting the attention of the person with the power to hire you. To do that you need to be a clear and unambiguous fit for the employer’s needs, so you need to establish this in your Profile, which occupies 25-50% of the first page.
Once you have the employer’s attention, you also have their imagination. They will extrapolate that if you do one sort of work, you likely do related sorts. So long as you clearly indicate in the Profile that you meed the mandatory requirements for the job applied for (and not the requirements for three other jobs, which is too much choice), employers are more willing to interview you to get details on whether you meet the “would-be-nice” requirements.
Your Work Experience section is the place to reflect the required skills, and to disccuss your specific achievements related to the job you’re trageting. The last page of your resumé is the place to list your full span of hard skills (not including personal competencies, which do not belong there).
Submit One Resumé
What if you find two positions in the same product area (for which you feel you are qualified) advertised at the same time, with the same close date, for the same company. In this case, tailor your resumé for the position you want most. This ensures that you get considered for the most desirable position first. You should be able to tailor your profile so that 80$% or more is suitable for either position, and if you have done a good job of describing your experience and achievements, and you have a complete skills list on the last page, the reviewers are usually prepared to consider you for a related position.
If you instead send two different resumés, you may telegraph that you are not sure yourself where you fit. You also run the risk of overwriting the first resumé submitted with the second resumé, if the company is using automatic submission software.*
*Exceptions to the advice of send one resumé include (1) government competitions, where every position is a separate competition, and (2) applying for two positions in different product areas at a large company, where you can expect the reviewers will be different for each product area.
This concludes the five-day series on why a using Profile in your resumé works better than using a Summary.
If you wonder whether your Profile is working for you, drop me a line. We can discuss it in this forum if appropriate or book a free consult to explore your options.