Yearly Archives: 2012

You Make It – You Market It

Products don’t sell themselves. Author-artist Elizabeth Creith talks about the business and marketing activities that entrepreneurs who create their own product must undertake to be successful. A week ago my husband read me something said by Jack L Chalker, who wrote … Continue reading

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The Portable Entrepreneur: Business Without Walls

Author-artist – and entrepreneur – Elizabeth Creith says having an Internet presence gets her more respect. In 2005, my husband opened a pet store, and I closed my successful home-based pottery business to go into the pet store business with … Continue reading

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“One-Word Equity”: Increasing Job Seeker Happiness

In a world where we are constantly bombarded by information, a story that takes 10 seconds to communicate is way, way too long. Maurice Saatchi says today’s marketers should invest in “one-word equity”- “define the one characteristic they most want … Continue reading

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