She Changed One Word…

Change One WordA former colleague was facing a dilemma. Embedded with an old-style, large organization as a contract editor, she was hoping her next contract would be with a leaner, livelier company. But her phone wasn’t ringing with offers.

Recruiters Should Have Been All Over Her
Before we met, I looked at her LinkedIn profile. A recent report from Bullhorn shows that LinkedIn is now used by over 90% of recruiters in Canada and the US, and many use it as their preferred source. So the message she was communicating on LinkedIn was important.

Her profile was clear, nicely written, and the breadth and depth of her work experience coupled with bilingualism made my “spidey sense” tingle – recruiters should have been all over her. But they weren’t, and I had a strong suspicion why not.

Her Headline was Working Against Her
Last November, in Change One Word, I told you how changing one word in the work experience of a client who writes RFP responses significantly improved their searchability. This time, the word that needed to be changed was up front in the Headline area, the name she had selected from the Industry dropdown list.

When my friend joined LinkedIn, she had been working for a telecommunications company, so – without very much thought – she had selected Telecommunications from the list. Now for several reasons, the word had become a problem:

  • Telecommunications is not her area of expertise
  • Opportunities in Telecommunications have dwindled in this decade
  • Telecommunications is not now the environment she wants to work in
  • The Headline area is the most highly searchable area of a LinkedIn profile

Shedding the Albatross
Her headline did not align with the work she likes, or most of the work she’s actually been doing all along, regardless of employer. It cast her in the wrong category, which meant she was not coming up in searches for people with her skills. It was holding her back. I suggested she select an industry that better matched her expertise: Translation and Localization.

She made the change. Two weeks later, and she called me to find out how to respond to all the recruiters who were suddenly in touch with her!

She Was Able to Make More Changes
As an added bonus, with the serious interest this change to her LinkedIn profile generated, she gained the confidence to negotiate a change in her working conditions that has allowed her to become more creative and productive, and happier in her current assignment. She has more options now.

Maybe you have outgrown the word Telecommunications in your LinkedIn profile. Or perhaps it’s some other word that you’re used to seeing in your profile that is the albatross holding you back. To discuss this or other career concerns, Contact Us for a free consult.

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