Category Archives: Advice for Independents

Get Off the Shelf!

Here on the threshold of 2014, let’s imagine you’ve just written a book and it’s ready to bring to market. Your book is a niche product, and unlikely to be picked up by a mass-market publisher, so you self-publish as … Continue reading

Posted in Advice for Independents, Career change, Marketing, Work Search/Job Search | Tagged , , | Leave a comment

Change One Word – Triple Your Chances of Being Found

One of the cornerstones of The Portable YouTM approach to career and work search is that you must describe and advertise yourself using the same language your potential customer uses. At the simplest level, this doesn’t involve analytics or expensive SEO … Continue reading

Posted in Advice for Independents, LinkedIn, Marketing, Work Search/Job Search | Tagged , , , , | Leave a comment

The LinkedIn Headline Trap

Do you suffer from progressive LinkedIn Headline Degradation? One week your headline says “Manager, Big Important Project, Acme International”and the next it says “Unemployed, Looking for Work” and finally “Will Work for Food”. Or something needy to that effect, accompanied … Continue reading

Posted in Advice for Independents, LinkedIn, Marketing, Work Search/Job Search | Tagged , , | Leave a comment