Category Archives: Marketing

Red Wagon Wheels or Jerking the Sense of Urgency

An old Walt Disney movie called Toby Tyler tells the story of an orphan who ran away to join the circus. His constant companion was a pet chimpanzee (“Mr. Stubbs”) who followed him everywhere. One day the clowns are practicing their act on … Continue reading

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Get Off the Shelf!

Here on the threshold of 2014, let’s imagine you’ve just written a book and it’s ready to bring to market. Your book is a niche product, and unlikely to be picked up by a mass-market publisher, so you self-publish as … Continue reading

Posted in Advice for Independents, Career change, Marketing, Work Search/Job Search | Tagged , , | Leave a comment

Change One Word – Triple Your Chances of Being Found

One of the cornerstones of The Portable YouTM approach to career and work search is that you must describe and advertise yourself using the same language your potential customer uses. At the simplest level, this doesn’t involve analytics or expensive SEO … Continue reading

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