Category Archives: Twitter

Reputation Killer? Careless Retweeting

We’ve all seen it: the clever headline on Twitter that makes us laugh, retweeted by someone we know. It has a link, but the tweet seems to say it all. It’s the end of the week, we’re in a playful … Continue reading

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The Cheese Stands Alone – or Does It?

In which we compare cheese to Twitter and illustrate three marketing principles. “Hi, ho the dairy-o, the cheese stands alone!” In reality, the cheese does not stand alone. Thought and planning go into creating the cheese, producing the cheese, and … Continue reading

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9 Ways To Be Credible on Twitter

If you are an entrepreneur, a small businessperson, or an independent professional, online marketing is a must. Once you have a website and a blog, Twitter is an invaluable tool for promotion of yourself and your services. If you want … Continue reading

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