Tag Archives: The Portable You

Change One Word – Triple Your Chances of Being Found

One of the cornerstones of The Portable YouTM approach to career and work search is that you must describe and advertise yourself using the same language your potential customer uses. At the simplest level, this doesn’t involve analytics or expensive SEO … Continue reading

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“One-Word Equity”: Increasing Job Seeker Happiness

In a world where we are constantly bombarded by information, a story that takes 10 seconds to communicate is way, way too long. Maurice Saatchi says today’s marketers should invest in “one-word equity”- “define the one characteristic they most want … Continue reading

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Why It’s Not About Your Resumé

My acquaintance (we’ll call him Mark) came up to me in astonishment after his presentation and said something like this: “I was surprised to hear you confirm that successful job search is not about your resumé. I thought as a … Continue reading

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